Zotac
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For ZOTAC, the opportunity is to elevate high-performance hardware into compelling visual experiences. Across product launches and global partnerships, we help translate technical innovation into stories that are both aspirational and immediately understandable. From cinematic collaborations like Spider-Man: Across the Spider-Verse to next-generation GPU launches and new product categories, our work blends product storytelling with high-end visual craft. Through a combination of 3D, live-action, and hybrid formats, we create distinct narratives that position each product not just as a device, but as a centerpiece of modern performance and gaming culture. Operating at the intersection of technology and design, we support ZOTAC in turning innovation into emotion, ensuring every launch feels as advanced as the products themselves.
ZOTAC x Spider-Man: Across the Spider-Verse
- Narrative & Positioning
- Advocacy & Partnerships
- Product-First Production
- Narrative & Positioning
- Advocacy & Partnerships
- Product-First Production
For their collaboration with Sony Pictures on the blockbuster Spider-Man: Across the Spider-Verse, Zotac tapped Orchid to produce a promotional video. The goal was to seamlessly blend the movie trailer’s storyline with Zotac’s product messaging. Following Sony’s strict guidelines, we crafted a cohesive narrative where both worlds supported each other. The video was then localized into eight languages.
ZOTAC GeForce RTX 50 Series
- Narrative & Positioning
- Product-First Production
- Key Adoption Signals
- Narrative & Positioning
- Product-First Production
- Key Adoption Signals
ZOTAC unveils the GeForce RTX 50 Series with a premium 3D animation by Orchid, redefining visual storytelling in PC hardware. We combine sleek design and innovation, highlighting the GPU’s advanced cooling and performance. Through high-end CGI and global collaboration, we elevated the RTX 50 Series to an artistic centerpiece in performance setups.
HANDHELD GAMING PC
- Narrative & Positioning
- Product-First Production
- Channel Strategy
- Adoption Velocity
- Narrative & Positioning
- Product-First Production
- Channel Strategy
- Adoption Velocity
As part of its strategy to diversify its product portfolio, ZOTAC partnered with Orchid to launch The ZONE, a handheld gaming PC targeting an emergent and high-potential market segment. To support this debut, ZOTAC needed a distinctive brand image to set The ZONE apart. We crafted a unique product identity video that captured the essence of this innovative device, delivering in time for its debut at Computex Taiwan 2024.
MAGNUS MINI PC
- Product-First Production
- Key Adoption Signals
- Product-First Production
- Key Adoption Signals
Zotac approached us with a new project and it was a video for the new Magnus PC. With complete creative freedom, we leaned towards an art direction integrating architectural structures with dynamic ambient lighting. As the first and original small PC maker, ZOTAC is committed to one motto – Pushing The Limit. That’s why our creative team built emotion into a pure 3D architectural space, and with kinetic supers, creating the sleek futuristic look this PC deserves.
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