Google for Developers
Google
Our work with Google for Developers is rooted in some of Google’s most defining product moments—where innovation meets storytelling at scale. From keynotes to global events, we’ve helped translate complex technologies into clear, compelling narratives designed to resonate in real time and beyond. As these moments expanded across regions, from the Bay area to India and global stages, our teams operated as a unified layer across geographies, shaping experiences that live seamlessly across screens, stages, and formats. This continuity has allowed us to support Google not just in unveiling new products, but in crafting the narratives that drive their adoption over time.
GOOGLE INDIA I/O CONNECT
- Narrative & Positioning
- Channel Strategy
- Cultural Localization
- Lifecycle Messaging
- Adoption Velocity
- Narrative & Positioning
- Channel Strategy
- Cultural Localization
- Lifecycle Messaging
- Adoption Velocity
Google I/O is the flagship platform to unveil the company’s latest innovations and rally the developer ecosystem. In India, I/O Connect plays an even more critical role—strengthening Google’s position in a key growth market by engaging one of the world’s largest developer bases and showcasing localized product relevance. Over the past three years, Orchid has supported Google I/O Connect India, shaping event materials and keynotes that bring new innovations to life. Beyond the stage, our work extends into post-event content and marketing systems, ensuring each launch continues to drive understanding and adoption well after the moment itself.
GOOGLE FOR GAMES DEVELOPER SUMMIT & GDC
- Narrative & Positioning
- Modular Creative Ecosystems
- Channel Strategy
- Adoption Lift Tracking
- Key Adoption Signals
- Narrative & Positioning
- Modular Creative Ecosystems
- Channel Strategy
- Adoption Lift Tracking
- Key Adoption Signals
With two major industry moments approaching, the Google for Games Developer Summit and GDC, Google partnered with Orchid to reposition Google Play within the evolving gaming landscape. We reimagined the Google for Games identity as a more immersive, game-centric 3D world, designed to translate product ambition into a cohesive visual system. This new language extended seamlessly across every touchpoint—from intro bumpers and sizzle reels to keynotes, websites, social, paid media, and full event environments—ensuring consistency between what was presented on stage and how it was experienced across channels. More than a rebrand, the work was built to shift perception and drive engagement at scale. The result was a significant surge in visibility and industry traction, with a 6x increase in registrations and strong media coverage, reinforcing Google Play’s position as a leading platform in gaming.
INDIE GAMES ACCELERATOR
- Cultural localization
- Advocacy & Partnerships
- Adoption Velocity
- Cultural localization
- Advocacy & Partnerships
- Adoption Velocity
Indie Games Accelerator is designed to help the next generation of game studios scale on Android. Orchid partnered with Google to bring the program to life through a launch film that translates its value into a compelling, high-impact narrative. From concept to final production, we crafted a fully integrated 3D piece—blending storytelling, design, and animation to create a sense of momentum and opportunity. As the program expanded globally, we extended this vision into a detailed 3D world, reinterpreting iconic architectures to reflect its international reach and attract creators from across markets.
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