Google Pixel
Google
At the core of our relationship with the Google Pixel team is a shared ambition to translate advanced product innovation into human stories and experiences that feel intuitive, relevant, and culturally meaningful. Our collaboration began with the Pixel 11 Pro launch in Singapore, bringing the product’s features to life through emotional storytelling, hands-on demonstrations, and a locally relevant physical experience. Looking ahead, we see the potential to build on this foundation across future launches, campaigns, retail moments, and product experiences - helping people discover and understand Pixel’s evolving capabilities while strengthening its identity across markets and touchpoints.
Google Pixel 11 Pro launch
- Narrative & Positioning
- Product-First Production
- Channel Strategy
- Cultural Localization
- Narrative & Positioning
- Product-First Production
- Channel Strategy
- Cultural Localization
For the launch of Google Pixel 11 Pro in Singapore, we conceived and developed the Pixel Space on Orchard Road -an immersive experience designed to encourage visitors to “ask more of your phone.” Through emotional storytelling and hands-on demonstrations inspired by everyday life, the space showed how Pixel’s features can simplify daily chaos, help people reclaim time and stay present. We extended the experience beyond the main hub through street-level activations across Orchard Road, featuring Singapore’s familiar Ice Cream Uncle and a local musician. These culturally relevant moments brought product discovery into the energy of the street, sparking curiosity and driving visitors to the Pixel Space.
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