Android
Google
At the core of our work with Android is the challenge of translating complex product innovation into clear, engaging narratives across moments that matter, from global launches to everyday product touchpoints. From flagship storytelling like AI-powered protection systems to real-time amplification of key events such as Samsung Unpacked, we help shape how Android features are introduced, understood, and adopted. This extends into on-device experiences like Spotlight, where product updates are elevated into recurring moments of discovery, designed to engage users and reinforce Android’s evolving identity. Across retail ecosystems, content, and product-driven campaigns, our role is to ensure consistency between innovation and experience; turning Android’s most advanced capabilities, from Gemini to AI features, into intuitive stories that resonate across markets and channels.
Scam MWC product Video
- Narrative & Positioning
- Product-First production
- Narrative & Positioning
- Product-First production
To support Android’s Scam executive communications and MWC presence, Orchid developed a 60-second sizzle video highlighting Android’s comprehensive, AI-powered scam protection ecosystem. Rather than presenting a feature list, we crafted a user-centered narrative journey, illustrating how Android protects users at every stage: from incoming scam calls and malicious messages to real-time AI monitoring and banking app safeguards. The result is a dynamic, UI-driven film enhanced with custom 3D motion moments that visually elevate the protection story . Balancing urgency with reassurance, and positioning Android as the most advanced AI-powered protection system in market while reinforcing Google’s broader AI leadership narrative.
Samsung unpacked event social assets
- Product-First Production
- Lifecycle Messaging
- Product-First Production
- Lifecycle Messaging
The Android team sought our support in crafting assets for social media, blogs, and other channels to amplify key announcements from the Samsung Unpacked event. We created a range of static and animated visuals, which were later featured in the post-event blog and social media posts. These assets effectively highlighted the key updates unveiled during the event, ensuring broader engagement and visibility.
Spotlight - Creative Redesign
- Onboarding Design
- Product-First Production
- Optimization Engine
- Retention Strategy
- Community Activation
- Onboarding Design
- Product-First Production
- Optimization Engine
- Retention Strategy
- Community Activation
To amplify Android’s ‘Spotlight’ feature rollout, Orchid designed a polished, on-device experience to boost user awareness and excitement around new capabilities. Released quarterly, these Spotlights celebrate Google’s latest features with a premium aesthetic tailored to resonate with younger audiences, particularly Gen Z. By framing each OS update as a unique event, the campaign effectively drove product adoption and engagement, while reinforcing Android’s position as a forward-thinking and user-centric brand.
EMEA Retail Assets
- Narrative & Positioning
- Product-First Production
- Cultural Localization
- Retention Strategy
- Community Activation
- Narrative & Positioning
- Product-First Production
- Cultural Localization
- Retention Strategy
- Community Activation
Orchid partners with Google’s P&E teams across EMEA to develop and adapt retail ecosystems for key markets, including Germany, the UK, Italy, Spain, and France. Spanning both online and offline channels, this work supports the rollout of core Android experiences in collaboration with OEM and carrier partners. Working in close alignment with global teams in the US, we translate product innovation—across Android, Gemini, and AI features—into clear, consistent retail narratives. This approach ensures that each market receives locally relevant materials while maintaining a strong and unified global product story.
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