Unstoppable Domains, Web3 Education

Since 2020

Explore

Educational

Startups are peculiar animals and we love it

Having developed long ties with the tech industry, Orchid had early on built its track record and understanding of the blockchain space.

That’s how we were introduced to Unstoppable Domains at a great turning point for the young Web3 start up.

orchid-unstoppable-domains-case-study-web3-identity

Our first meeting with Unstoppable reminded us of the fascinating fact that startups always operate through entropy, this being the price of rapid expansion and ambitious creation.

After conquering a solid community base, they were standing at the verge of a promising market, and they needed help reaching it.

We were introduced to a team scattered between Asia, Australia and the United States, perfect conditions for Orchid’s setting, and from the very first meeting we had a team merging as one intercontinental operation.

orchid-unstoppable-domains-case-study-wallet-hacker

Unstoppable was having difficulties building cohesive communication materials, and wanted our help with creating educational videos to explain their complex industry.

The root of their troubles was that their branding had not matured at the same speed as their booming company, but due to the speed that the Web3 market moves, there was no time to pause, and they had to keep producing, but only at higher levels.

orchid-unstoppable-domains-case-study-rocket

With crazy deadlines and ever changing scenarios, we took on the challenge of creating assets as the new branding direction was being decided in parallel.

As we dove into the project, there were certainly moments of nerves and uncertainty on both ends, but we were confident we could pull it off as one team. Creating the tools needed to battle one of the industry’s biggest challenges: being able to reach both blockchain savvy and neophyte communities.

It was already not an easy game, but as we were saying entropy is at play. While we were unlocking the first stage, we had to factor in the fast development of their organization, with new team members joining each week, who also had to be brought up to speed with the landscape.

At the same time, the project leadership moved from APAC to the USA, so we had to follow with our own adjustments, all this without service interruption.

orchid-unstoppable-domains-case-study-ctrl-your-digital-identity

orchid-unstoppable-domains-case-study-connect-with-members

orchid-unstoppable-domains-case-study-infinity

orchid-unstoppable-domains-case-study-ingaming

orchid-unstoppable-domains-case-study-submit-application

orchid-unstoppable-domains-case-study-brad-crypto

Factually we integrated our operations with theirs, going beyond by joining their project management platform to our processes and synching with their internal workflow.

orchid-unstoppable-domains-case-study-sarah-nft

orchid-unstoppable-domains-case-study-wallets

Finally, we were introduced to their newly appointed Art director, transitioning Unstoppable into their newly minted brand book and opening us to the next stage of our support, now working with them on defining the new art direction execution and deploying it live.

orchid-unstoppable-domains-case-study-alarm-clock

orchid-unstoppable-domains-case-study-nft-gallery

Through this collaboration, Unstoppable successfully landed a series of key partnerships deals and ultimately closed their highly awaited funds round. We are proud of forming part of this journey.

For Orchid the excitement of working with individuals and projects that challenge and disrupt their market is always a core motivation. It pushes us to look for adaptive actions, to embrace the intensity and offer these future makers the comprehensive creative partnerships.

orchid-unstoppable-domains-case-study-simple-crypto-transactions

Previous project

Zotac Gaming Technology

Zotac

Go-to-Market

Next project

Google, a historical partnership

Google

Toolbox

New-York

São Paulo

London

Paris

Singapore