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Improving Zotac’s Branding

Since 2019
Explore
  • Co-Marketing
Introduction

Zotac is a computer hardware company based in Hong Kong. An engineering company with numerous offerings that encompass performance, innovation, award-winning hardware designs and technology.

orchid-zotac-case-study-3080-front

With a team largely of engineering gurus, they identified the need for support in their branding
and marketing.

Problem

Zotac needed additional experienced hands to bolster their image and flexible thinking to adapt with their setting; a partner that’d be a force in building their own force of proposition and expertise. They wanted a big boost around promotional asset productions for their various products. And these led them to us through a referral: when you produce quality, word gets around real fast.

orchid-zotac-case-study-magnus-pc
Solution

First of all, we met halfway.
How? We understood engineering wizards are gung-ho people; brand-thinking and development on the other hand requires more abstraction and storytelling. So we shouldered this. We tried to understand their market and their customers: gamers, tech geeks, and engineers, just like them.

We translated their ideas and visions into internationally acclaimed design experiences. Rolling out various asset productions.

orchid-zotac-case-study-vrgo-metavers
orchid-zotac-case-study-vrgo-backpack
orchid-zotac-case-study-3090-lines
orchid-zotac-case-study-3080_neon-portrait
orchid-zotac-case-study-3080_neon-metal
orchid-zotac-case-study-magnus-cards
orchid-zotac-case-study-3080
orchid-zotac-case-study-vrgo-room
orchid-zotac-case-study-3080-lightning
orchid-zotac-case-study-3080-movie
Results

Zotac alway comes back for more challenges for us, which signals satisfaction and understanding. Despite the great feedback on previous delivery, we constantly look to push our engagements further, and this shows our appreciation for our partnership with Zotac. We work for their success and this approach to progress always aligns with our own.

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