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Meta ad tech ecosystem

Since 2019
Explore
  • Co-Marketing
Context

The behemoth started out with the name Facebook. A gigantic company that was worth around $585b when we met them.

orchid-meta-case-study-bot-chat

Facebook morphed into Meta in October, 2021. The renaming came with a rebranding, positioning Meta as a believer in Web3. As Meta launched itself into a new sphere and it had to bring the creative partners on their platforms, like Facebook and Instagram, up to speed, fast.

Challenge

Meta needed a creative partner that could produce high quality content. They wanted a team that understood how to manoeuvre a fast-paced technology space.

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For Meta to keep being a tech vanguard, they needed a long term and reliable partner, who were able to go big, to develop ideas with them. And that’s why they chose Orchid as their trusted co-creators.

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They trusted us to provide simple, yet powerful and highly sophisticated concepts on issues that were dogging creativity in Meta’s ad-tech space.

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orchid-meta-case-study-state-of-survival
orchid-meta-case-study-cannes-reel-globe
orchid-meta-case-study-l-oreal
orchid-meta-case-study-love
orchid-meta-case-study-the-woman-company
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orchid-meta-case-study-lgbtq-house
orchid-meta-case-study-chinh-nu

We created a plethora of assets that included insta-story ads, case study videos, sales pitch films and bucket load of promotional materials.

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Results

In a chain of collaborations with Meta along with some of its internal initiative groups, we did a lot of diverse projects in the world of Gaming, APAC creative events and sports. The diversity of these projects helped us bring out the best in Meta.

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