Gmail
Entering adulthood with the right tools
Client
Gmail
Country
Mexico
Category
Activation Digital Advertising
A key to the professional
world, with a side of humor.
What does it mean for a Mexican teenager to enter adulthood? And how might an online presence play a part in that? The Gmail Mexico team came to us with these questions. Their ultimate goal? To create short, engaging, hilarious videos that could appeal to young people unfamiliar with Gmail, as well as former Gmail users.
Using a zany style perfectly suited to our Mexican audience, we shot a series of short films depicting funny situations. In each, a key Gmail feature like Smart Reply and Undo Send saves the day.
What does it mean for a Mexican teenager to enter adulthood? And how might an online presence play a part in that? The Gmail Mexico team came to us with these questions. Their ultimate goal? To create short, engaging, hilarious videos that could appeal to young people unfamiliar with Gmail, as well as former Gmail users.
Qué locura!
What does it mean for a Mexican teenager to enter adulthood? And how might an online presence play a part in that? The Gmail Mexico team came to us with these questions. Their ultimate goal? To create short, engaging, hilarious videos that could appeal to young people unfamiliar with Gmail, as well as former Gmail users.
Using a zany style perfectly suited to our Mexican audience, we shot a series of short films depicting funny situations. In each, a key Gmail feature like Smart Reply and Undo Send saves the day.
What does it mean for a Mexican teenager to enter adulthood? And how might an online presence play a part in that? The Gmail Mexico team came to us with these questions. Their ultimate goal? To create short, engaging, hilarious videos that could appeal to young people unfamiliar with Gmail, as well as former Gmail users.
Short featuring Smart Reply
What does it mean for a Mexican teenager to enter adulthood? And how might an online presence play a part in that? The Gmail Mexico team came to us with these questions. Their ultimate goal? To create short, engaging, hilarious videos that could appeal to young people unfamiliar with Gmail, as well as former Gmail users.






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