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Educating Unstoppable Domain’s Audience

Since 2020
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  • Educational
Context

Unstoppable Domains (UD) is a Web3 company based in San Francisco. UD is returning data custody back to the people.

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They are doing so using NFT domains, built on a blockchain—which can be your wallet address, decentralised internet login and more. These domains are the housing of data and identity.

Challenge

The web3 space is evolving at a lightning pace. With new companies popping up in the space every day, how do you brand your company to stand out from the crowd?

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UD’s basic tenet is giving data custody and identity back to the people. However, the market found it difficult to understand their offering. Why? Firstly, NFT domains are abstract products in an inchoate niche. Moreover, UD isn’t only targeting the tech-savvy blockchain community, but also trying to use the idea to onboard a wider audience .

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So…how do you explain the purpose and benefits of an abstract product in an understandable way, for people in every walk of life?

Our superpower at Orchid is the ability to break esoteric subject matters into tiny digestible pieces. For UD, we are leveraging this and tapping into our global team to ensure maximum responsiveness and speed of delivery.

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After understanding UD’s mission and vision, we employed the right Tone of Voice and Messaging to create educational and orientational assets that excited and prompted (and still do in our ongoing relationship) people about Web3 to find out more about the space so they can join. Our assets positioned UD as an authority and a thought leader in the Web3-verse, boosting customers’ and prospects’ confidence in the company.

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The importance and power of NFT domains need to be communicated well and in simple terms to help onboard less technical savvy people. Our assets do just that.

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Results

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